Innovative Digital Marketing Methods
The rapid advancement of technology has given birth to a new kind of consumer, according to Google: "Empowered by mobile, today's consumers can get exactly what they want, instantly and effortlessly. As a result, they are more curious, demanding, and impatient than ever before."
At Frid Africa, we have learned that meeting consumers' needs is necessary to stay competitive. Today, this means creating content that delivers more impact but takes less time to consume.